Larry

larry-logo-blue

Privacy Policy

MeetLarry

Privacy Policy

Data Protection
Preamble

With the following data protection declaration, we would like to explain to you which types of your personal data (hereinafter also referred to as “data”) we process for which purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both as part of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer” ).

The terms used are not gender specific.

As of August 11, 2023


Table of Contents
  • Preamble
  • Responsible
  • Contact Data Protection Officer 
  • Overview of processing
  • Representative in the European Union
  • Relevant legal bases
  • Safety measures 
  • Deletion of data
  • Rights of Data Subjects 
  • Provision of the Online Offer and Web Hosting 
  • Contact and Request Management 
  • Newsletters and Electronic Notifications 
  • Web Analysis, Monitoring and Optimization 
  • Customer Reviews and Rating Methods 
  • Plugins and Embedded Functions and Content 
  • Change and Update of the Privacy Policy 
  • Definitions of Terms
 
Responsible

HomecareAITech inc.

2035 Sunset Lake road  Suite B-2, Newark,  Delaware 19702, United States

Authorized Representatives:


Alp Kaymaz

E-Mail-Adresse:

hello@meetlarry.io


Contact Data Protection Officer
datenschutz@meetlarry.io

Representative in the European Union

Stephen Lipensky

Relevant Legal Bases
Relevant legal bases according to the GDPR: Below you will find an overview of the legal bases of the GDPR, on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. If more specific legal bases are relevant in individual cases, we will inform you of them in the data protection declaration.
  • Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR) – The person concerned has given their consent to the processing of their personal data for a specific purpose or several specific purposes.
  • Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR) – The processing is necessary for the fulfillment of a contract to which the data subject is party, or for the implementation of pre-contractual measures, which are required at the request of the data subject take place.
  • Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR) – Processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject, which protect personal Data require prevail.

Overview of Processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of Data Processed

  • Inventory Data
  • Contact Details
  • Content Data
  • Contract Data
  • Usage Data
  • Meta, Communication and Procedural Data

Categories of Data Subjects

  • Customers
  • Communication Partner
  • User
Purposes of Processing
  • Contact Requests and Communication
  • Safety Measures
  • Direct Marketing
  • Range Measurement
  • Management and Response to Inquiries
  • Feedback
  • Marketing
  • Profiles with User-Related Information
  • Provision of Our Online Offer and User-Friendliness
  • Information Technology Infrastructure

Safety Measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.
 
The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, securing availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data and reactions to data threats. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software and processes in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
 
TLS encryption (https): In order to protect your data transmitted via our online offer, we use TLS encryption. You can recognize such encrypted connections by the prefix https:// in the address line of your browser.

Deletion of Data
The data processed by us will be deleted in accordance with the legal requirements as soon as your consent to processing is revoked or other permissions are no longer applicable (e.g. if the purpose of processing this data no longer applies or it is not required for the purpose). If the data is not deleted because it is required for other, legally permissible purposes, its processing will be limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.
 
Our data protection information can also contain further information on the storage and deletion of data, which apply primarily to the respective processing.

Rights of Data Subjects
Rights of the person concerned from the GDPR: As a person concerned, you have various rights under the GDPR, which result in particular from Articles 15 to 21 GDPR:

  • Right of objection: You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is based on Article 6 Paragraph 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed in order to operate direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.
  • Right of withdrawal for consent: You have the right to withdraw your consent at any time.
  • Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with legal requirements.
  • Right to rectification: In accordance with legal requirements, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.
  • Right to deletion and restriction of processing: You have the right, in accordance with the legal requirements, to request that data concerning you be deleted immediately, or alternatively to request a restriction of the processing of the data in accordance with the legal requirements.
  • Right to data portability: You have the right to receive the data that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request that it be transmitted to another person responsible.
  • Complaint to supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of data concerning you personal data violates the provisions of the GDPR.

Provision of the Online Offer and Web Hosting
We process user data in order to be able to provide our online services to them. For this purpose, we process the user’s IP address, which is necessary in order to transmit the content and functions of our online services to the user’s browser or end device.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.).). Safety measures.
  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
Further information on processing processes, procedures and services:
  • Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent from a corresponding server provider (also called “web hoster”) or obtain from another source; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
  • Collection of access data and log files: Access to our online offer is logged in the form of so-called “server log files”. The address and name of the retrieved websites and files, date and time of retrieval, amounts of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong. The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure server utilization and stability; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR). Deletion of data:Log file information is stored for a maximum of 30 days and then deleted or made anonymous. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.

Contact and Request Management
When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) and in the context of existing user and business relationships, the details of the requesting person are processed to the extent necessary to answer the contact request and any requested measures.
  • Types of data processed: contact details (e.g. e-mail, telephone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status).
  • Affected persons: communication partners.
  • Purposes of processing: contact requests and communication; managing and responding to inquiries; Feedback (e.g. collecting feedback via online form). Provision of our online offer and user-friendliness.
  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR). Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) DSGVO).
Further information on processing processes, procedures and services:
  • Contact form: If users contact us via our contact form, e-mail or other communication channels, we process the data communicated to us in this context to process the communicated request; Legal basis: Fulfillment of contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b) GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

    •  

Newsletters and Electronic Notifications
We send newsletters, e-mails and other electronic notifications (hereinafter “newsletters”) only with the consent of the recipient or legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. Our newsletter also contains information about our services and us.
 
In order to register for our newsletters, it is generally sufficient if you enter your e-mail address. However, we may ask you to provide a name so that we can address you personally in the newsletter, or other information if this is necessary for the purposes of the newsletter.
 
Double opt-in procedure: Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else’s e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.
 
Deletion and restriction of processing: We can store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous existence of consent is confirmed at the same time. In the case of obligations to permanently observe contradictions, we reserve the right to store the e-mail address in a block list for this purpose alone.
 
The registration process is logged on the basis of our legitimate interests for the purpose of proving that it was carried out properly. If we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.
 
Content:
Information about us, our services, promotions and offers.
  • Types of data processed: Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status). Usage data (e.g. websites visited, interest in content, access times).
  • Affected persons: communication partners.
  • Purposes of processing: direct marketing (e.g. by e-mail or post).
  • Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).
  • Possibility of objection (opt-out): You can cancel the receipt of our newsletter at any time, ie revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably e-mail.

Further information on processing processes, procedures and services:
  • Measurement of opening and click rates: The newsletters contain a so-called “web beacon”, ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected. This information is used to technically improve our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The evaluations help us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. The measurement of opening rates and click rates as well as saving the measurement results in the user profiles – this text area must be activated with a premium license. – premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text text premium premium text ; Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a) GDPR).

Web analysis, monitoring and optimization

The web analysis (also referred to as “reach measurement”) serves to evaluate the flow of visitors to our online offer and can include behavior, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of the range analysis, we can, for example, identify at what time our online offer or its functions or content are used most frequently or invite people to use them again. We can also understand which areas need optimization. 

In addition to web analysis, we can also use test procedures, for example to test and optimize different versions of our online offering or its components. 

Unless otherwise stated below, profiles, ie data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and read from it. The information collected includes, in particular, websites visited and elements used there, as well as technical information such as the browser used, the computer system used and information on usage times. If users have given their consent to us or the providers of the services we use to collect their location data, location data can also be processed. 

The IP addresses of the users are also saved. However, we use an IP masking process (ie pseudonymization by shortening the IP address) to protect users. In general, no clear user data (e.g. e-mail addresses or names) are stored in the context of web analysis, A/B testing and optimization, but pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective process.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Purposes of processing: range measurement (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (creating user profiles). Provision of our online offer and user-friendliness.
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further Information on Processing Processes, Procedures and Services:
  • Google Analytics 4:We use Google Analytics to measure and analyze the use of our online offer on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as names or e-mail addresses. It is used to assign analysis information to an end device in order to recognize which content the user has called up within one or more usage processes, which search terms they have used, called them up again or interacted with our online offer. The time of use and its duration are also stored, as well as the sources of the users who refer to our online offer and technical aspects of their end devices and browsers. Pseudonymous user profiles are created with information from the use of various devices, whereby cookies can be used. Google Analytics does not log and store individual IP addresses for EU users. However, Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: city (and the city’s derived latitude and longitude), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, the IP address data is used solely for this derivation of geolocation data before being immediately deleted. They are not logged, are not accessible and are not used for further purposes. When Google Analytics collects metrics, all IP queries are performed on EU-based servers before forwarding traffic to Analytics servers for processing; Google Analytics does not log and store individual IP addresses for EU users. However, Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: city (and the city’s derived latitude and longitude), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, the IP address data is used solely for this derivation of geolocation data before being immediately deleted. They are not logged, are not accessible and are not used for further purposes. When Google Analytics collects metrics, all IP queries are performed on EU-based servers before forwarding traffic to Analytics servers for processing; Google Analytics does not log and store individual IP addresses for EU users. However, Analytics provides coarse geographic location data by deriving the following metadata from IP addresses: city (and the city’s derived latitude and longitude), continent, country, region, subcontinent (and ID-based counterparts). For EU traffic, the IP address data is used solely for this derivation of geolocation data before being immediately deleted. They are not logged, are not accessible and are not used for further purposes. When Google Analytics collects metrics, all IP queries are performed on EU-based servers before forwarding traffic to Analytics servers for processing;Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases : Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website:  https://marketingplatform.google.com/intl/de/about/analytics/ ; Privacy Policy:  https://policies.google.com/privacy ; Order processing contract :  https://business.safety.google/adsprocessorterms/ ; Basis for third-country transmission: EU-US Data Privacy Framework (DPF), standard contractual clauses ( https://business.safety.google/adsprocessorterms ); Possibility of objection (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertisements:  https://adssettings.google.com/authenticated . More information:  https://privacy.google.com/businesses/adsservices  (types of processing and the data processed).

Customer Reviews and Rating Methods

We participate in review and rating processes to evaluate, optimize, and promote our services. If users rate us via the rating platforms or methods involved or give us feedback in any other way, the general terms and conditions of business or terms of use and the data protection notices of the providers also apply. As a rule, the evaluation also requires registration with the respective providers. 

In order to ensure that the reviewers have actually used our services, we transmit the data required for this with regard to the customer and the service used to the respective rating platform (including name, e-mail address and order number or article number). This data is only used to verify the authenticity of the user. 

  • Types of data processed: contract data (e.g. subject matter of contract, term, customer category); Usage data (e.g. websites visited, interest in content, access times). Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status). 
  • Data Subjects: Customers. Users (e.g. website visitors, users of online services). 
  • Purposes of processing: Feedback (e.g. collecting feedback via online form). Marketing. 
  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Plugins and Embedded Functions and Content
We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). This can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as “content”).
 
The integration always presupposes that the third-party providers of this content process the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content or functions. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website.

  • Types of data processed: usage data (e.g. websites visited, interest in content, access times); Meta, communication and procedural data (e.g. IP addresses, times, identification numbers, consent status); Inventory data (e.g. names, addresses); Contact information (e.g. email, phone numbers). Content data (e.g. entries in online forms).
  • Affected persons: users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness. Profiles with user-related information (creating user profiles).
  • Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).

Further Information on Processing Processes, Procedures and Services:
  • Google Fonts (provided on our own server): Provision of font files for the purpose of a user-friendly presentation of our online offer; Service provider: The Google Fonts are hosted on our server, no data is transmitted to Google; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
  • Google Fonts (obtained from Google Server): Obtaining fonts (and symbols) for the purpose of technically safe, maintenance-free and efficient use of fonts and symbols with regard to topicality and loading times, their uniform representation and consideration of possible license restrictions. The provider of the fonts is informed of the IP address of the user so that the fonts can be made available in the user’s browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted that are necessary for the provision of the fonts depending on the devices used and the technical environment. This data can be processed on a server of the font provider in the USA – When visiting our online offer, the user’s browser sends their browser HTTP requests to the Google Fonts Web API (ie a software interface for retrieving the fonts). The Google Fonts Web API provides users with the Google Fonts Cascading Style Sheets (CSS) and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of the website visitors, as well as the referrer URL (ie the web page where the Google font is to be displayed). IP addresses are not logged or stored on Google servers and they are not analyzed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent, and referrer URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to download fonts. This data is logged so that Google can determine how often a specific font family is requested. The Google Fonts Web API requires the user agent to customize the font that is generated for each browser type. The user-agent is logged primarily for debugging and is used to generate aggregate usage statistics that measure font family popularity. These aggregate usage statistics are published on the Google Fonts Analytics page. Finally, the referrer URL is logged so the data can be used for production maintenance and an aggregated report can be generated on the top integrations based on the number of font requests. According to its own information, Google does not use any of the information collected by Google Fonts to create profiles of end users or to place targeted ads;Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website:  https://fonts.google.com/ ; Privacy Policy:  https://policies.google.com/privacy ; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF). Further information:  https://developers.google.com/fonts/faq/privacy?hl=de .
  • Font Awesome (provided on own server): display of fonts and symbols; Service provider: The Font Awesome icons are hosted on our server, no data is transmitted to the provider of Font Awesome; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR).
  • YouTube videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website:  https://www.youtube.com ; Privacy Policy:  https://policies.google.com/privacy ; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF). Objection option (opt-out): opt-out plugin:  https://tools.google.com/dlpage/gaoptout?hl=de , settings for the display of advertisements:  https://adssettings.google.com/authenticated .
  • YouTube videos: video content; YouTube videos are integrated via a special domain (recognizable by the “youtube-nocookie” component) in the so-called “extended data protection mode”, which means that no cookies are collected on user activities in order to personalize video playback. Nevertheless, information on the user’s interaction with the video (e.g. remembering the last playback point) can be saved; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website:  https://www.youtube.com ; Privacy Policy:  https://policies.google.com/privacy .Basis for transfer to third countries: EU-US Data Privacy Framework (DPF).
  • Vimeo: video content; Service Provider: Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f) GDPR); Website:  https://vimeo.com ; Privacy Policy:  https://vimeo.com/privacy ; Order processing contract:  https://vimeo.com/enterpriseterms/dpa ; Basis for transfer to third countries: standard contractual clauses ( https://vimeo.com/enterpriseterms/dpa ). Possibility of objection (opt-out): We would like to point out that Vimeo can use Google Analytics and refer to the data protection declaration (https://policies.google.com/privacy ) and the opt-out options for Google Analytics ( https://tools.google.com/dlpage/gaoptout?hl=de ) or Google’s settings for data usage for marketing purposes ( https://adssettings.google.com/ ).

Change and update of the privacy policy
We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.
 
If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

Definitions of Terms
This section provides you with an overview of the terms used in this data protection declaration. As far as the terms are legally defined, their legal definitions apply. The following explanations, on the other hand, are intended primarily for understanding.

  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, are an expression of the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of “profiles with user-related information”, or “profiles” for short, includes any type of automated processing of personal data, which consists of using this personal data to identify certain personal aspects relating to a natural person (depending on the type of profiling, different information regarding demographics, behavior and interests, such as interaction with websites and their content, etc.) can be analyzed, evaluated or predicted (e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
  • Range measurement: The range measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors in certain information, such as website content. With the help of the range analysis, website owners can, for example, see at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. Pseudonymous cookies and web beacons are often used for range analysis purposes in order to recognize returning visitors and thus obtain more precise analyzes of the use of an online offer.
  • Person responsible: The “responsible person” is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
  • Processing: “Processing” is any operation or series of operations carried out with or without the aid of automated procedures in connection with personal data. The term goes far and covers practically every handling of data, be it collection, evaluation, storage, transmission or deletion. 
Note: The wording of the privacy policy is translated from the german original.